monthly webinars

Recruitment isn’t about “getting the word out.” It’s about getting the right families to say yes—and stay. This practical, no-fluff webinar is designed for Head Start and Early Head Start professionals who want to strengthen enrollment by using clear, intentional marketing strategies that actually connect with families in their communities.

Participants will learn how to identify and understand their target audience, communicate in ways that build trust, and develop a recruitment-focused marketing plan that supports both enrollment and retention. We’ll break down marketing strategies that work for programs of any size or budget and show you how to effectively use platforms like Facebook, Instagram, and TikTok to reach families where they already are.

This session also creates space to network with peer programs, share real-world strategies, and walk away with ideas you can implement immediately—no marketing degree required.

You’ll walk away knowing how to:

• Clearly define and understand your target families

• Communicate your program’s value in a way that families relate to

• Build a recruitment marketing plan that supports long-term retention

• Use effective marketing strategies—regardless of budget

• Leverage social media (Facebook, Instagram, TikTok) for outreach and enrollment

• Exchange ideas and proven practices with other Head Start programs

If enrollment feels harder than it should, this session will help you fix that—strategically, not desperately.